Archives for April 2017

Macro and Micro Conversions

Understanding the difference between macro and micro conversions is important. Particularly when you want to configure Google Analytics.
Watch the video to discover more about

  • Macro Conversions
  • Micro Conversions
  • How to know the difference
  • Using Events for Micro Conversions
  • Using Goals for Macro Conversions

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Source Medium and Channel Tracking

Source Medium and Channel Tracking is one of the most important areas in Google Analytics. Watch the video to discover more about

  • Source medium and channels
  • Offline links
  • The direct catch all bucket
  • organic search channel
  • Email tracking

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Goal Funnel and Flow Reports

What will Goal Funnel and Flow reports in Google Analytics tell you? Watch the video to discover more about

  • What goal funnels can look like
  • stepwise analytics of a shopping cart
  • reverse goal path
  • why goal flows are more complex
  • discovering unexpected problems
  • uncovering potential upsells or cross sells

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Google Analytics Goals vs Events

Deciding whether to use Goals or Events in Google Analytics can be confusing. Watch the video to discover more about

    Tracking specific activities

  • Tracking Phone Calls
  • Opening Emails
  • Process steps
  • Form completions

If you need help please contact us

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