Presentations

Universal Measurement Protocol

The Universal Measurement Protocol is a hugely significant development. Particularly when you want Google Analytics to measure non standard activities.
Watch the video to discover more about

  • Macro Conversions
  • Micro Conversions
  • How to know the difference
  • Using Events for Micro Conversions
  • Using Goals for Macro Conversions

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Macro and Micro Conversions

Understanding the difference between macro and micro conversions is important. Particularly when you want to configure Google Analytics.
Watch the video to discover more about

  • Macro Conversions
  • Micro Conversions
  • How to know the difference
  • Using Events for Micro Conversions
  • Using Goals for Macro Conversions

If you need help please contact us

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Source Medium and Channel Tracking

Source Medium and Channel Tracking is one of the most important areas in Google Analytics. Watch the video to discover more about

  • Source medium and channels
  • Offline links
  • The direct catch all bucket
  • organic search channel
  • Email tracking

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Goal Funnel and Flow Reports

What will Goal Funnel and Flow reports in Google Analytics tell you? Watch the video to discover more about

  • What goal funnels can look like
  • stepwise analytics of a shopping cart
  • reverse goal path
  • why goal flows are more complex
  • discovering unexpected problems
  • uncovering potential upsells or cross sells

If you need help please contact us

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Google Analytics Goals vs Events

Deciding whether to use Goals or Events in Google Analytics can be confusing. Watch the video to discover more about

    Tracking specific activities

  • Tracking Phone Calls
  • Opening Emails
  • Process steps
  • Form completions

If you need help please contact us

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